Micah White, PhD

Social Change Contagion, Theory, Innovation

Gianroberto Casaleggio's five golden rules for building a social movement

TacticsMicah White, PhDComment
  1. Create participation. You need a community to start with.
  2. Understand the internet, including its sociology. Don't think of it as something additional, but as a new reality – a new world.
  3. Speak the language of the internet. In particular, do not say things that cannot be verified on the web.
  4. Keep the rules of your movement simple.
  5. Realize that you are empowering. The cells you create will take on a life of their own.

Gianroberto Casaleggio is co-founder of the 5 Star Movement in Italy.